digital marketing

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  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_node_status::operator_form() should be compatible with views_handler_filter::operator_form(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/modules/node/views_handler_filter_node_status.inc on line 14.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/webpersu/public_html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/webpersu/public_html/sites/all/modules/views/views.module on line 879.

Trends in Digital Marketing and how to capitalize on them

As a Strategist and Marketing evangelist I am asked by my peers and superiors in Product/Marketing alike on what the "next best thing" is going to be. I get questions from other marketers on where and how their organizations should  spend their money so that they can be a first adopter to new trends as opposed to  laggards. These questions are the motivations behind this persuasion.

Marketing problems from the lens of a Digital Marketer

There is a time honoured attitude with Marketing and it goes something like this."Marketing is what you do when your product is no good". It was a famous quote by Edwin Land, CEO of Polaroid. When I hear this as a marketer, I have an insitinctive visceral reaction. It is that of insult. I am not sure if this statement was made at the time Polaroid was loosing it's market share (but that's not the motivation behind this persuasion).

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